In the production of petrochemical enterprises, the complex distribution of equipment and pipelines could not be remotely controlled by managers. Equipment information could not be associated with spatial location. Various business management systems could not be effectively integrated with the actual production device process. Therefore, according to 3D modeling technology based on virtual reality and webpage technology, petrochemical plant intelligent equipment management information system was designed. Equipment and pipelines' specific shapes were integrated with spatial location, and equipment and pipelines were intelligently managed in the system, truly reflecting the modern enterprise management level.